URL Cleaner

Remove tracking parameters (UTM, fbclid, gclid, etc.) from URLs and get a clean, shortened link. Also parses URL components.

Dirty URL

About the URL Cleaner

This URL cleaner strips tracking and analytics parameters - UTM tags, fbclid, gclid, ref, mc_cid and many more - from any URL, giving you a clean, shareable link. Runs entirely in the browser so your URLs are never logged anywhere.

Common use cases

Frequently Asked Questions

What are UTM tracking parameters and why should I remove them?

UTM parameters are query string tags appended to URLs by marketers to track the source, medium, campaign, and content of traffic in analytics tools like Google Analytics 4. Common examples are utm_source=google, utm_medium=email and utm_campaign=spring_sale. While useful for tracking, UTM-tagged URLs look unprofessional and unnecessarily long when shared in emails, Slack messages, or documents. Removing them produces a clean URL that leads to the same page but without exposing tracking details to recipients.

What is fbclid and why is it added to Facebook URLs?

fbclid (Facebook Click Identifier) is a tracking parameter automatically appended by Facebook to outbound links when a user clicks on them. It is a long random string that allows Facebook to link clicks to specific ad impressions or organic posts in its analytics. Similarly, gclid is Google's click ID used for Google Ads conversion tracking, and msclkid is Microsoft's equivalent for Bing Ads. This URL cleaner removes all three, along with dozens of other platform-specific trackers, leaving a minimal clean URL.

Will removing tracking parameters break the destination page?

No - tracking parameters like UTM tags and click IDs are not used by the destination website to render any content. They are read-only signals for analytics systems and do not affect what page is shown. The URL cleaner only removes known tracking parameters and preserves all other query string parameters that the page might need for navigation, filtering, or functionality - such as id, page, or category parameters.

What URL tracking parameters does this tool remove?

This URL cleaner removes all utm_* parameters (source, medium, campaign, content, term), plus fbclid (Facebook), gclid (Google Ads), msclkid (Microsoft Ads), twclid (Twitter/X), igshid (Instagram), _ga and _gl (Google Analytics linker), mc_eid (Mailchimp), yclid (Yandex), dclid (Google Display), ref, referrer, and several more. All other query parameters are preserved unchanged.

Is this URL cleaner free and does it store my URLs?

Completely free with no account required. All URL parsing and parameter stripping is performed entirely in your browser using the native JavaScript URL API - no URL you enter is sent to any server, stored, or logged. This makes it safe to clean URLs that may contain sensitive route parameters, authentication tokens, or internal system IDs.